Cajun Crab Hut Rebrand Project 

The goal of this rebrand was to take what once was a brand that had a weak identity and turn it into one that is memorable and trustworthy. The brand chosen is the Cajun Crab Hut. The branding had grown outdated, appearing bland and cheap, which made it less appealing to a diverse range of audiences. The target audience for the Cajun Crab Hut restaurant such as this one would be families, couples, and anyone who enjoys a quality dining experience. Firstly, we aimed to create a dining establishment where people would not only enjoy their visit but also feel compelled to return again and again, while at the same time building a strong identity. Other objectives of this rebrand were to focus on not only the quality sourcing of food, but the ambiance, the dining experience, and the service itself. All of this was done in hopes of rebuilding this brand to have a loyal customer base and make the restaurant a destination for an unforgettable dining experience. All visual aspects of the prior brand were unwelcoming and did not match with the goals or quality. Therefore the visuals were changed to make things more modern, simplistic, and reliable. The logo created for this rebrand is fits the brand better and makes it easier for the consumer to understand what to expect. The interior was re-designed in order to make the aesthetic of the resturaunt cleaner, higher in class, and less artificial looking. The rebranding of this company is expected to result in an increased number of repeat customers, elevated sales figures, and improved overall reviews and ratings.

Below is just a portion of the visual rebrand, not including the verbal half. 

Previous Logo : 

Rebranded Logo :

Previous Exterior :

Rebranded Exterior : 

Previous Menus :

Rebranded Menus :